See what you actually keep after fees, shipping and ads — across Etsy, Shopify and Amazon FBA.
Free · No login · Calculations run in your browser · Fees checked 29 Oct 2026 · $34.99 → Shopify $19.18 · Etsy $16.72 · Amazon $11.67
🏆 Excellent level — based on 54.8% gross margin on the winning platform.
You are at Excellent level on Shopify. Protect this margin — a small fee or ad increase can drop you a level.
🏆 Highest profit
Platform fee: $1.31
2.9% via Shopify Payments (Basic) + $0.30 — before monthly plan cost
Effective fee rate: 3.8% of revenue
Gross profit before ads: $19.18
Gross margin: 54.8%
Break-even ROAS: 1.82x
Max CAC (max ad spend per order): $19.18
Actual ROAS: —
Enter ad spend to check ROAS
Platform fee: $3.77
$0.20 + 6.5% + 3% + $0.25 — before Offsite Ads
Effective fee rate: 10.8% of revenue
Gross profit before ads: $16.72
Gross margin: 47.8%
Break-even ROAS: 2.09x
Max CAC (max ad spend per order): $16.72
Actual ROAS: —
Enter ad spend to check ROAS
Platform fee: $8.82
Referral 15% of price + shipping charged + FBA fee $3.57 (small-standard default)
Effective fee rate: 25.2% of revenue
Gross profit before ads: $11.67
Gross margin: 33.4%
Break-even ROAS: 3.00x
Max CAC (max ad spend per order): $11.67
Actual ROAS: —
Enter ad spend to check ROAS
Bars are scaled to the highest profit. 🏆 still marks the highest profit overall.
Max CAC, in plain words: the most you can spend on ads for one order before you start losing money. Example, Shopify above: Max CAC $19.18 — spend $10 on ads for that order and you keep $9.18; spend $19.18 and you break even at $0; spend $20 and you lose $0.82 on that order, even though you made a sale.
Actual ROAS, in plain words: actual revenue divided by actual ad spend, per order. Actual ROAS 10.00x means for every $1 of ad spend, you get $10 of sales revenue — for example $3.50 ad spend and $35.00 revenue. It is revenue, not profit: compare it with Break-even ROAS on the same card. Above break-even = ads are profitable; below break-even = ads lose money, even if ROAS looks high. If ad spend is $0, Actual ROAS shows —, not a number.
Pick one to keep going.
At 100 orders per month, net profit per month (after ad spend, before monthly plan costs) is:
| Platform | Monthly net | 40% price | Break-even price |
|---|---|---|---|
| 🛍️ Shopify | $1,918.00 | $25.92 | $15.24 |
| 🎨 Etsy | $1,672.00 | $29.60 | $16.52 |
| 📦 Amazon FBA | $1,167.00 | $40.16 | $21.26 |
Target price is approximate: raising price also raises percentage fees, so the exact 40% price is slightly higher. Monthly profit = net profit per order × orders per month. 40% price = the selling price that would leave 40% gross margin before ads at your current costs and fees. If it is below your current price, you already beat 40%; if above, that is how high you would need to go to reach 40%. 40% is a healthy-margin example, not a rule. Break-even price = the selling price where profit is $0.
Follow the money, step by step:
Then check your ads:
Max CAC = Gross profit. If ad spend per order is higher than Max CAC, you lose money on that order — even if ROAS looks high.
Example — one $34.99 Shopify sale, visual split:
🟧 Cost $14.50 (41%) 🟦 Fee $1.31 (4%) 🟩 Profit $19.18 (55%) — Total $34.99
ROAS rule, visual: ❌ Below break-even (e.g. 1.82x for this Shopify example) = losing money on ads | ✅ Above break-even = profitable ads.
Tap a question to see the answer.
A seller profit calculator shows what you actually keep after product cost, shipping, platform fees and ad spend — not just your selling price.
Break-even ROAS is 1 ÷ your gross margin %. At 40% margin, break-even ROAS is 2.5x. Below that, you are losing money on ads even if ROAS looks positive.
Max CAC is the most you can spend to get one order — on ads — before you lose money. It equals your gross profit before ads. Example: if gross profit is $19.18, spending $10 per order leaves $9.18, spending $19.18 breaks even, and spending $20 loses $0.82 on that order.
Actual ROAS is your actual revenue divided by your actual ad spend, per order. 10.00x means $10 of sales revenue for every $1 of ad spend — for example $3.50 ad spend and $35.00 revenue. It is revenue, not profit, so always compare it with Break-even ROAS: above break-even is profitable, below break-even loses money even if the number looks high.
In this calculator: $0.20 listing + 6.5% transaction + 3% + $0.25 payment processing, before Offsite Ads.
Referral fee (15% in most categories; 8% electronics, 17% clothing above $20, 20% jewelry, 45% device accessories, on price + shipping charged, excluding tax) plus a manual FBA fee, default $3.57 for a small-standard item including the 3.5% surcharge. FBA fees vary by size, weight and price band, which is why v1 asks you to enter your fee.
No. It is free, with no login and no signup, and all calculations run in your browser.
🎨 Etsy profit calculator · 🛍️ Shopify profit calculator · 📦 Amazon FBA profit calculator · 📈 Break-even ROAS calculator · 📖 Methodology
This will clear your current inputs and return to the defaults: price $34.99, cost $14.50, shipping $0, ad spend $0, orders per month 100, referral 15%, FBA fee $3.57, both checkboxes off.